Rotom Europe continues to grow

Rotom Europe, a leading Pan-European provider of logistic load carriers for transport and storage, has attracted growth capital from its new shareholder Waterland.

Rotom Europe, headquartered in Son (Eindhoven, the Netherlands), has successfully developed into a Pan-European full service provider in the field of bespoke load carriers, with an annual turnover of more than € 140 million. Nowadays, Rotom is operationally active in 10 European countries, with 26 locations throughout Europe and has 500 employees. The group is developing, producing, trading, collecting, renting out, repairing and maintaining a broad range of logistics load carriers including for example wooden pallets, metal roll containers, mobile racks, and plastic pallets and bins for a wide range of customers.

After 30 years of successful expansion, the current board members and shareholders have the ambition to accelerate the growth of Rotom Europe, by developing the company into the leading European player in the field of bespoke load carriers and related services. In order to achieve this ambition, additional strategic support and capital are required to pursue add-on acquisitions and strengthen the existing companies in the group. Therefore, after a careful evaluation of the strategic options, Rotom Europe has selected the Pan-European investment company Waterland as its intended financial and strategic partner for the future. Arjan Kuiper, CEO of Rotom Europe, says “it’s our aim to support our customers to become more sustainable with returnable load carriers and packaging recovery solutions on a Pan-European level, for which we have been able to attract the right strategic partner”.

The company plans to acquire several companies providing load carriers and related services in the next few years to increase the density of the European network in existing countries including the Benelux, Germany, Spain, France and the UK and to enter new European countries such as the Nordics, Italy and Eastern Europe. On top of the planned network expansion, Rotom intends to extend its service activities which will enable the group to expand its sustainable solutions offering for customers such as packaging recovery, pooling and rental of returnable load carriers and repair and maintenance to extend product lifetime.

Arjan Kuiper continues: “with Waterland, we have found the right future business partner to realize our ambition to become the European market leader in sustainable bespoke load carriers and solutions. Rotom has deep knowledge of the European market for load carriers, whilst Waterland has a huge experience in facilitating the buy & build strategy, can provide ample financial resources and is able to provide solid strategic support, hence a perfect combination”. The founding and current shareholders of Rotom Europe remain on board as co-shareholders together with Waterland. The transaction is still subject to merger clearance in the Netherlands and Poland.

The rental of logistic assets is increasing

The rental of logistics equipment is on the rise. An important reason for this is the limited availability of logistic supplies such as roll containers, pallets and plastic containers. Many raw materials and end products are scarce. It will not surprise you that COVID-19 plays a role in this. However, the transition to faster availability of resources and increasing rental thereof has been going on for years. However, rapid availability is not the only advantage of renting logistics resources. Cost and space savings, as well as other benefits, can make your operations more efficient and more stress-resistant in times of surplus or shortage.

Roll containers, pallets and plastic containers are always available

With the rental of logistic resources such as roll containers, you can tackle an availability problem at short notice, which can lead to a logistical disaster. We see that many of our clients want to scale up their logistic resources at very short notice, for example around the holidays or due to seasonal peaks. The service of Rotomrent is aimed at solving this type of logistic problem in the short term. We will talk to you to determine your logistic needs, offer advice and quickly come up with a suitable solution with a focus on the rapid deployment of logistic resources. Read here how we have helped sectors such as retail, agriculture and supermarkets with logistics resources in the right way.

Hire roll cages for maximum cost-efficiency

The rental of roll containers, as well as other logistic equipment such as plastic containers, has often led to a reduction in the cost of logistic equipment for distributors. You can save the costs of purchasing, maintaining and storing unused roll containers at off-peak times when you rent. You agree on a single price with Rotomrent for which you rent for a certain period, a certain quantity of roll containers, pallets or plastic containers. Clear, understandable and simple, that’s how we like to work at Rotomrent.

Do you need more products than you thought? We are happy to be flexible and to scale up or down along with you. Together we will review the best options and provide you with extra roll containers, stacking racks or plastic boxes with the highest priority so that you can tackle your challenge immediately. Our method has already convinced many partners of the power of rental, and we are convinced that cost-efficiency can be an important factor for you, too.

Need to hire logistical resources quickly to tackle problems?

In a dynamic market situation, it can be difficult to obtain logistical resources such as roll containers in time. At times of overproduction, you need storage resources to store your surpluses. Ready for a season when you can sell your stock. Stacking racks are the perfect, modular solution for storing your surpluses. Stacking racks are quick to break down, stackable (i.e. compact) and strong enough to carry heavier loads. As soon as the demand for your products increases, you want to get your products out of the warehouse as quickly as possible. In such a situation, roll cages are often the most efficient solution for retailers and shopkeepers to get (smaller) goods from the distribution centre to a sales location as quickly as possible. Through these easily scalable solutions, we at Rotomrent have been able to successfully assist many clients during stressful periods.

If you have found the right products, click on add and you can proceed to the quotation form. Once you have entered your details, preferred rental dates and sent the request, we will immediately get to work and provide you with a suitable solution within a maximum of 48 hours. You can also e-mail us directly at info@rotomrent.co.uk. Would you like to reach us by phone? We are happy to assist you at +44 (0)1777 322 100.